“When I was 9 years old I wanted to be an archaeologist and I saw myself discovering huge dinosaurs fossils all over the world… but as I got older I realised I would be crawling around the desert floor like an insect with a tiny brush! My imagination has always been an entirely different place of its own, which I’m lucky to tune into, when looking for images and ideas. Above all, I enjoy letting people in on the secrets I’ve discovered, and created.”

Michael Bauer is a visual alchemist; a young master who conjures everything from imagination new worlds and surreal landscapes to compelling, and yet very legible, technical explanations for advanced products. Michael’s speciality is re-packaging elaborate concepts into a nutshell, be it for ads, shorts, product-explanations, music videos or promos, while still captivating his audience’s interest with unpredictable flow, beauty and never-seen-before scenery. In his own words, he lives for »dramatic effect and breathtaking atmosphere«, but believes in staying loyal to the themes of recognisable brands, because telling an audience ‘everything you know will change’ doesn’t tell them anything at all!

Barely into his 30s, Michael is an amalgamation of skills borne through education, experiments and an ongoing interest in tackling projects that lie beyond the reach of his design abilities. Nowadays he works as a motion director, a role entrenched by his previous experiences overseeing animation, illustration, 3D modeling and special effects, in a career where he has never shied away from challenging, technicality-laden projects. Because of his open, helpful, problem-solving manner, he has worked with some top international creative agencies and boasts a list of happy clients, including Mercedes-Benz, Bosch, ProSieben, Gasag, Toptarif, Globetrotter and Park Inn by Radisson.